When we look at Mary Kom, Vijender Singh, Sushil Kumar, Abhinav Bindra, and every other athlete today, we can't seem to find any familiarity but one, and it is Shiv-Naresh.

Today, no sportsperson is not aware of Shiv-Naresh or doesn't wear Shiv-Naresh.

Although it is nestled in the congested area of Kirti Nagar, Delhi; it doesn't hinder its production and acclaim. The popularity is quietly growing in the Indian market because of its quality, reliability & economy.

It all started in 1970 with Mr. RK Singh, who was an athlete back then. He faced difficulties with the sports apparels and equipment because of an absence of any sports company in Delhi (Capital of the country). As a result, he started tailoring at home. After some time, he increased the production by distributing it to local athletes. He learned things over time and grew.

In 1978, he founded Shiv-Naresh (keeping the name of his sons together). During its origin, the product was still available in limited areas. The strategy was made for its expansion and today we see Shiv-Naresh as the emerging sportswear brand in Indian Market.

Shiv-Naresh provides apparel for every sport in India- You name it, they have it. In its initial years, Shiv-Naresh was run from home, but now it has its presence with its Delhi head office & dealers all over India.

In an interview, Shiv-Naresh founder, Mr. RK Singh, said referring to his prophecy as "Khel Dilli se hi shuru Hota Hai" (The Game starts only from Delhi).

From 1978 to 2018, the sports apparel & equipment has gone through various transitions. Now there are many technologies available in the market to improve clothing style of a sportsperson. The latest technology offers sweat absorbent and flexibility while playing.

The brand can be used both for active as well as passive sportswear. All the sportsperson uses the shoes as they provide the best comfort just like Adidas & Puma. Inspite of so many rivals in the market, Shiv-Naresh has its ethics for its consumers.

The firm has also made collaborations with CWG2018, Indian Federations of Football, Hockey, Boxing, and more. They have also set their foot in the Bollywood to mark their presence in local markets throughout India & the projects include Mary Kom, Azhar, Budhia Singh and Soorma (upcoming June 2018).

But now the question is, "Will this desi brand survive against its global competitors?"

To answer this, 'Yes, it will survive & flourish.'

Indian sports market is approximately INR 7,500 Cr. giant of which 40% is accountable for sports apparel. Shiv-Naresh provides both active as well as passive sportswear for all ages, and it will see its peak in coming years with the quality they are offering.

For achieving the targets, Shiv-Naresh Team is tightening its belt to be ahead in the race. It is a perfect example of blending strategy with quality and that Indian brands can compete in this global era.

The unflinching belief and the culture of sports they have sets them apart. It is believed that Shiv-Naresh will triumph over the present Indian Market of Sports.